Alex Morgan — UX/UI Design

Offerings

Offerings project preview
Final shipped design

The Challenge

Process

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Offerings

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing a new feature, this principle resonates.